Here's the full path from creating your account to a live CTV campaign, in order. Each step links to a detailed guide if you want more depth.
1. Create your account
Sign up from the Bronco log-in page, then complete the short setup form with your business name, website, and industry. This creates your advertiser profile automatically. See Logging In and Account Basics.
2. Install your web pixel
The web pixel is a small snippet of code on your website that reports page views and conversions back to Bronco. It powers your reporting dashboards and is required before most campaigns can be published — so do this early.
Go to Settings → Advertisers, click Configure in the Web Pixel column, and follow the installation method that matches your website. Run the connection test to confirm it's live. See Setting Up Your Web Pixel.
3. Add your creatives
Upload your video assets to the Creative Library, or build one from scratch in Creative Studio. Creatives in your library can be attached to any campaign.
4. Create your campaign
Go to Campaigns and start a new campaign. You'll work through:
Budget and schedule — how much to spend and when the campaign runs
Creatives — attach videos from your library
Targeting — geography, audiences, and delivery settings
5. Review and publish
The campaign summary shows everything in one place before you go live. If your web pixel isn't active yet, you'll see a Configure shortcut here — publishing requires it. When everything looks right, publish.
6. Watch your results come in
Note: It frequently takes upwards of 24 hours to publish a new campaign, publishers (apps & channels) may need to view your creatives & vet your business.
Once your campaign is delivering, head to Reporting:
CTV Performance for delivery and spend
Pixel Activity to confirm site events are flowing
Attribution and CTV Incrementality to see the impact on your business
7. Invite your team
If teammates need access, an Admin can invite them from Settings → Users and assign each person a role. See Understanding Roles and Permissions.