Bronco is your home for planning, launching, and measuring Connected TV (CTV) advertising campaigns. This article walks through each section of the portal so you know where everything lives.
Campaigns
This is where you'll spend most of your time. Create new campaigns, set budgets and flight dates, choose your targeting and audiences, attach creatives, and publish. Once a campaign is live, you can return here to review its summary or make edits.
Creative
The Creative section has two parts:
Creative Library — every video asset you've uploaded, in one place. Creatives in your library can be attached to any campaign.
Creative Studio — build and edit video creatives directly in Bronco, no outside editing software required.
Reporting
Your measurement hub. Each dashboard answers a different question:
CTV Performance — how your campaigns are delivering: impressions, spend, and key performance metrics.
CTV Incrementality — the lift your advertising is actually driving, compared to what would have happened without it.
Pixel Activity — a live view of the events your web pixel is capturing on your site.
Attribution — which campaigns are getting credit for the conversions happening on your website.
Settings
Manage your account and workspace:
Users — invite teammates and control what they can do. (Visible to Admins.)
Advertisers — your advertiser profile, including business details and your web pixel configuration.
Audiences — build and manage the audiences you target in campaigns.
Connectors — link external platforms to Bronco. (Visible to Admins.)
Billing
Admins can review invoices, make payments, and view account statements here.
Where to start
If you're brand new, follow the Quick-Start Checklist: From Sign-Up to Your First Live Campaign — it walks through everything in order, from creating your account to publishing your first campaign.