Two settings in the strategy editor control the rhythm of your delivery: Delivery Time Slots decide when your ads can run, and Frequency caps how often a single household sees them.
Delivery Time Slots
The Delivery Time Slots section shows a grid of the full week — one row per day, one column per hour. Click or drag across cells to turn hours on or off. Green cells are hours when your ads can deliver.
New strategies start with every hour selected, shown as No time restrictions. Once you narrow the schedule, the summary shows how many hours are selected.
Preset patterns save you from painting the grid by hand:
Any Time — all hours, all days
Primetime — 6 PM to 11 PM, every day
After work — 5 PM to 10 PM, Monday through Friday
Sleeping hours — midnight to 6 AM, every day
Weekend — all day Saturday and Sunday
You can use any of these preset patterns as a starting point. Then "paint" with your mouse to add/remove from your schedule.
If you "paint" your own schedule, the selection shows as Custom. At least one hour must always remain selected.
Timezone: ads are delivered in the local timezone of the locations you're targeting. If your strategy targets multiple regions, "Primetime" means primetime in each one — no math required.
Frequency
The Frequency setting caps how many times your ad is shown to the same household per day:
Only 1 time per day — maximum reach
Maximum 3 times per day — more reach, less repetition
Maximum 5 times per day — recommended for most use cases
Maximum 7 times per day — more repetition, less reach
Maximum 10 times per day — maximum repetition
The default is 5 times per day. It's a trade-off: a lower cap spreads your budget across more households; a higher cap reinforces your message with the same households. If you're not sure, the default is a good balance.