Every strategy needs at least one video creative before it can be saved. The Creatives section of the strategy editor gives you three ways to add one.
Video specs
Your video should be:
Format: MP4 or MOV
Aspect ratio: 16:9
Resolution: 1080p
Length: 15, 30, or 60 seconds
File size: up to 500 MB
Option 1: Choose from Library
If you've already uploaded or made videos, click Choose from Library. A panel opens showing every video in your advertiser's library that isn't already attached to this strategy. Select the ones you want and click Add to Strategy.
Option 2: Upload a video
Drag and drop a video file onto the upload card, or click it to browse your files. You can upload several at once. Each upload shows its progress, and once processing finishes — usually under a minute — the creative is attached to your strategy automatically.
Anything you upload here is also saved to your Creative Library, so you can reuse it in other campaigns and strategies without uploading again.
Option 3: Make one in Creative Studio
Click Make one in Creative Studio to open the Studio in a new tab. You can import an Instagram video and Bronco will crop, resize, and prep it for TV. When your Studio video is finished, it lands in your Creative Library — come back to the campaign and attach it with Choose from Library.
Creative statuses
Each attached creative shows a status:
Processing — Bronco is preparing the video. This usually takes under a minute and doesn't block you from saving or publishing.
Ready — good to go. You'll see the duration, dimensions, and format (for example, "30.0s · 1920×1080 · MP4"), and you can click the play button to preview it.
Failed — the video couldn't be processed. Remove it and try re-exporting your file to the specs above.
Removing a creative
Click Remove on the creative's row. This detaches it from the strategy but doesn't delete it from your Creative Library.
Adding more later
Once you have creatives attached, use the Add Creatives button to add more from any of the three sources. There's no maximum — attach as many variations as you want the strategy to rotate through.