Skip to main content

The Campaign Summary and Publishing

Publishing your campaigns.

The summary is the last step of the campaign flow — a single page that shows whether everything is in place, and the Publish Campaign button that sets it live.
​

The readiness checklist

At the top of the page you'll see either Ready to publish or Almost ready, with a count of tasks completed. There are up to two tasks:
​

Payment Method

A saved payment method is required before publishing. It's stored securely with Stripe and billed as your campaign delivers. If you haven't added one, click Add Method; if you have, you'll see the card brand and last four digits, with Add New available if you want to use a different one.
​

Web Pixel

Every objective except Awareness requires an active web pixel, since it's what measures your campaign's results. The card shows:

  • Ready with a last-activity timestamp — your pixel is live and sending events.

  • Ready with "No pixel activity in the last 30 days" — the pixel has worked before but has gone quiet. Worth checking before you launch.

  • Required — the pixel isn't sending data yet. Click Configure to set it up; see Setting Up Your Web Pixel.

The strategies table

Below the checklist, the summary lists every strategy with its budget (Daily or Lifetime), schedule, and status, plus a count of how many are active. Use Back to return to the strategy editor if anything needs a change.
​

Publishing

Once every task shows Ready and you have at least one strategy, Publish Campaign becomes available. Click it and your campaign is published — draft strategies become Active immediately, and you're returned to the Campaigns page.

There's no review or approval wait. If a creative is still processing when you publish, delivery simply begins once it's ready — you don't need to do anything.
​

Not ready to launch?

If your campaign is still a Draft, Save Draft saves everything and returns you to the Campaigns page. Your campaign keeps its Draft status until you come back and publish.
​

After publishing

Your campaign appears as Active on the Campaigns page. From there you can watch delivery on the performance chart, pause or resume it, and edit most settings — see Managing Your Campaigns. Results appear in Reporting as delivery begins.
​
​Note: it may take up to 24 hours after campaign publishing for campaigns to begin delivering spend.

Did this answer your question?