The Creative Library is the home for every video you can run on TV — uploads, Instagram imports, and videos made in Creative Studio all land here. Any video in your library can be attached to any campaign.
Uploading a video
Click New Creative.
Drag and drop your video files onto the upload area, or click browse files. You can upload several at once.
Choose the Advertiser the videos belong to.
Click Upload.
Accepted formats are MP4, MOV, and AVI, up to 2 GB per file. For best results, use 1920×1080 (16:9) at 15, 30, or 60 seconds — see Creative Specs and Publisher Requirements for the full picture.
Each file shows its progress as it uploads. When the batch finishes you'll see how many succeeded, and your new videos appear in the library right away — usually with a brief Processing state while Bronco prepares them, which typically takes under 30 seconds.
Finding your creatives
Use the Search Creatives box in the creative library page to filter by name. The library shows 12 creatives per page, with pagination below the grid.
What each card shows
Every creative card shows a thumbnail, the video's name, its duration, and its advertiser. Click the play button to preview the video full-screen.
The card also shows how the video measures up against publisher requirements:
A green check means it passes all publisher validations.
A red chip like 2 Failed means some checks didn't pass. Click it to see exactly which ones — see Creative Specs and Publisher Requirements.
Managing a creative
Open the ⋮ menu on any card:
Edit — rename the creative.
Copy Link — copy a shareable link to your clipboard.
Download — download the video file.
Details — open a panel with the video's technical properties: duration, file size, resolution, codec, bitrate, frame rate, and more.
Archive — remove the creative from your library. The confirmation reminds you it will no longer appear in your list.
Menu actions are unavailable while a creative is still processing.
Sharing creatives
Select one or more creatives using the checkbox on each card, then click Share in the header. Enter recipient emails (separate multiple with commas), optionally add CC recipients and a message, and click Send. Recipients get a link to a page where they can preview and download the videos — no Bronco account needed. See Sharing and Reusing Creatives.