Your Creative Library is a single pool of videos that works across everything you run in Bronco — and it can share videos with people outside Bronco entirely.
Reusing creatives across campaigns
Every video in your library can be attached to any campaign or strategy for its advertiser. There's nothing to duplicate or re-upload:
In the campaign editor, open the Creatives section of your strategy.
Click Choose from Library.
Select the videos you want and click Add to Strategy.
This works in the other direction too: videos you upload while building a campaign are automatically saved to your Creative Library, so they're available to every future campaign.
Removing a creative from a strategy never deletes it from your library, and attaching the same video to five strategies doesn't create five copies — it's one video, referenced wherever you use it. That also means performance for the creative rolls up cleanly in the Creatives view of the Campaigns page, where you can compare impressions and spend per video across everything it's running in.
Sharing creatives with anyone
You can send creatives to people who don't have a Bronco account — clients, stakeholders, or a production partner:
In the Creative Library, select one or more creatives using the checkboxes on their cards.
Click Share in the header.
Enter recipient emails in the To field (separate multiple addresses with commas). Optionally add CC recipients and a Message.
Click Send.
Recipients receive a link to a page where they can preview and download the shared videos in their browser. No login required.
For a quick one-off, you can also use Copy Link in any creative's ⋮ menu to grab a shareable link directly, and paste it wherever you like.
Cleaning up
When a video is no longer needed, Archive it from its ⋮ menu. It disappears from your library list, keeping the library focused on what you actually run.