The Apps & Channels section decides where your ads appear — the streaming apps and TV channels that will carry your campaign. Every strategy needs at least one.
How it works
The section shows two panels:
Available — every app and channel you can add. Use the search box to find one by name, or narrow the list with the category filter.
Added — what your strategy will deliver on.
Click the + on any row to add it, or the × to remove it. Add all and Remove all move everything at once — "Add all" applies to whatever your current search and category filters are showing, which makes it easy to add an entire category in one click.
Each row shows the app or channel's logo, name, and categories. If there's an info icon, hover over it for a short description.
Choosing apps & channels
We recommend casting a wide net! More inventory gives Bronco more room to find your audience efficiently, and your demographic, geographic, and audience targeting still applies on top of whatever you add here.
You can check the effect of your choices in the Strategy Estimate panel, which updates as you add and remove.
Requirements
A strategy can't be saved without at least one app or channel. If you try, you'll see "Add at least one app or channel to continue."